Be a Hero Together with Doraemon for “I’m Your Hero” Campaign!

Who doesn’t know or didn’t watch Doraemon? For us here in the Philippines, Doraemon has been part of our morning. We’ve been entertained by the hilarious yet full of valuable principles story of Nobita and Doraemon. And of course, Doraemon has been a hero not just for Nobita, but also for each viewers who are inspired by his heroic deeds and being a good friend!

Doraemon is a cat-type robot sent back in time from the future to help and guide a young boy named
Nobita. Instead of confronting his daily difficulties, Doraemon gives Nobita some other ways to cope. In
this manner, he shares valuable principles that will form Nobita’s character.


Doraemon believes in bringing out the best in every kid. Inspiring to make heroes out of each and every kid on a day of fun-filled activities with Doraemon. Thru road shows and by visiting different schools here in the Philippines, it aims to promote positive values to shape kids to be heroes in their own ways.

Doraemon will continue to spread fun and learning through metro-wide events for Elementary
students. The School Adventure is a series of shows happening from August to September 2017. The School Adventure Series began last August 2 at UNO High School and on August 24 at the College of the Holy Spirit.

Aside from that, Doraemon will also be touring the metro through a series of mall activities called ROADventure which will start this August until December 2017. The event will showcase the first ever Doraemon “I’m Your Hero” van where the participants can like, shoot, post, and share their photos and unique experience during the event together with the 16-ft Inflatable Doraemon. They will also get a chance to take photos with Doraemon himself! Check out the schedule below:

This campaign is part of the ongoing efforts of Animation International Philippines (AIPH) to strengthen
Doraemon’s brand visibility in the Philippines and for the market to be associated with the brand.

(From left to right) Animation International Philippines General Manager Abe Franco and Animation International Ltd. General Manager Tim Kondo at the Doraemon Press Conference

Abe A. Franco, AIPH General Manager said, “AIPH is happy to enhance Doraemon’s image in the country. That is why AIPH has organized School Adventures for Elementary students and Roadventure for millennials and young adults. Through these “I’m Your Hero” tours, Doraemon’s success in the Philippines is very promising as we move forward to the coming years.”

Some of the official Doraemon merchandise. You can avail them or have them for free during the RoadVenture so be sure to drop by on scheduled places!

Ultimately, what makes Doraemon popular among kids and the young at heart is at the end of every adventure, he never fails to impart values. Honesty, perseverance, courage, family, and respect for
elders while still lending a comic flavor to all his adventures.

Be sure to catch Doraemon and let’s revive our memories with our childhood hero!

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